Seongsu (Seongsu-dong) has become one of the must-visit spots during a trip to Korea.
Recently, the area around Seongsu Station has been filled with pop-ups and trendy shops.

After shopping, we highly recommend visiting the cafes and restaurants located just a few minutes’ walk from Seongsu Station.
This time, we introduce the cafes and gourmet spots that people living in Korea actually visit frequently.
🏙️ What Kind of Place Is Seongsu?
Seongsu is an area that has rapidly developed in the last 2–3 years.
Originally filled with factories and warehouses, it has now transformed into a fashion-focused district and has gained attention as a major trend hub.

It is also the area where the headquarters of “MUSINSA”, a Korean fashion e-commerce platform that held a pop-up event in Tokyo in 2025, is located.
▶︎ A District Full of Trend Shops & Pop-Up Stores
In front of the station, you’ll find many trendy stores and limited-time pop-ups where you can enjoy the latest Korean trends while shopping.
⭐ 5 Famous & Essential Seongsu Spots!
First, here are the classic spots we recommend for first-time visitors to Seongsu.
All the spots introduced here are part of the BE LOCAL campaign.
Just by paying with your NAMANE Card, you can instantly receive 20% cashback!
(Cashback limit applies)
📍 Jayeondo Salt Bread | Bakery (자연도소금빵)

- Crispy outside, soft and chewy inside — famous salt bread
- Simple yet unforgettable, with a natural and addictive flavor
- Freshly baked bread with an enticing buttery aroma is very popular
- Located in the heart of Seongsu’s busy district, famous for its simple salt bread
They use plenty of butter, and you can smell it just by passing in front of the store.
Only 4-piece sets are available, but they’re so good you’ll eat them instantly.
👉 First, purchase a 4-piece ticket from the vending machine on the right side of the store.
Then, line up in the queue on the left side of the store with your ticket.
It is always crowded with a long waiting line.

- 4 pieces cost 12,000 KRW, and with a NAMANE Card you get 20% cashback (2,400 KRW).
- Access: About 6 minutes on foot from Seongsu Station
- Instagram: @saltbread.in.seaside
📍 Photo Objet Seongsu | Photo Studio (포토오브제 성수점)
Popular Korean self-photo brand known for its aquarium-style photo booth
- You can take photos together with the fish inside the tank
- Popular among couples and friends, offering high-quality photos in a calm space
- Great for rainy days, too
- Access: 3 minutes on foot from Seongsu Station Exit 4
- Instagram: @photoobjet_official
📍 Seongsu Darak | Korean-Style Western Food (성수다락) 
- Cozy interior where you can enjoy Korean-style Western cuisine
- Korean-style Western dishes with bold, rich flavors different from Japanese-style Western food
- Popular among K-pop idols (THE BOYZ Hyunjae, WayV YangYang & Hendery reportedly visit quietly)
- Access: 3 minutes on foot from Exit 4
- Instagram: @seongsudarak
📍 Somunnan Seongsu Gamjatang | Gamjatang (소문난성수감자탕(주))
A beloved local gamjatang (pork bone stew) restaurant in Seongsu
- Rich, deep broth & soft tender meat
- Perfect warm comfort food during the cold season
- A lively Korean-style eatery bustling with locals from early morning
- Always crowded, always with a line
The portion sizes are generous — ideal for sharing with friends.
- Access: 3 minutes on foot from Exit 4
- Instagram: None
📍 Betong Seongsu | Bakery (베통 성수)
Known for its unique round-shaped bread
- Super popular bakery with long waiting times (sometimes over an hour)
- Famous for round bread and sandwiches
- Opens at 9 AM, but people start lining up around 8:30 AM
- Access: 4 minutes on foot from Exit 3
- Instagram: @beton.kr
⭐ 5 Hidden Gem Spots in Seongsu
Here are spots we truly recommend — even if they require a short walk from the station, they’re absolutely worth it.
📍 COEO | Café
Calm, relaxing atmosphere
- Rich coffee aroma & beautiful latte art
- Has its own roasting machine
- Perfect for reading or chatting with friends — a peaceful, soothing café
- Access: 7 minutes on foot from Exit 4
- Instagram: @coeo_kr
📍 ROOM TEMPERATURE | Café & Brunch
Lovely European-style interior
- Bright, naturally lit, comfortable space
- Perfect for brunch
- Located near the Han River, popular among people after a run
- Great atmosphere and very photogenic
- Access: 7 minutes on foot from Exit 4
- Instagram: @roomtemperature.kafeteria
📍 MILS | Bakery & Café
Restaurant run by a chef who graduated from “MOSU”
- Famous for charcoal-grilled sausage hot dogs
- Featured on Netflix — gaining strong attention
- The hot dog is exceptionally good — you’ll want to return many times
- Access: 17 minutes on foot from Exit 3
- Instagram: @milsishappy
📍 Podori | Wine & Dining
Wide selection of wines
- Excellent food across all dishes
- Perfect for dates or girls’ trip dinners
- “Podori” means “grape” in Korean — cozy adult space to enjoy wine
- Access: 17 minutes on foot from Exit 3
- Instagram: @podori_bar
📍 DUMB SEOUL | Record Bar
Cute interior with tiles, walls, turntables
- Relaxing atmosphere with pleasant music
- Popular salted chocolate served with drinks
- Elegant, music-filled space for special moments
- Access: 10 minutes on foot from Exit 3
- Instagram: @dumbseoul
🏁 Ending Note
Seongsu is full of hidden gems just a short walk away from the bustling station area.
However, it can be surprisingly difficult to find truly good shops on the spot.
As Seoul enters the colder season❄️,
warm up with delicious meals and desserts while enjoying your Seongsu exploration
🛒 How to Get a NAMANE Card
① Buy in Advance (Before Traveling to Korea)
② Buy Locally in Korea
Seongsu (Seongsu-dong) has become one of the must-visit spots during a trip to Korea.
Recently, the area around Seongsu Station has been filled with pop-ups and trendy shops.
After shopping, we highly recommend visiting the cafes and restaurants located just a few minutes’ walk from Seongsu Station.
This time, we introduce the cafes and gourmet spots that people living in Korea actually visit frequently.
🏙️ What Kind of Place Is Seongsu?
Seongsu is an area that has rapidly developed in the last 2–3 years.
Originally filled with factories and warehouses, it has now transformed into a fashion-focused district and has gained attention as a major trend hub.
It is also the area where the headquarters of “MUSINSA”, a Korean fashion e-commerce platform that held a pop-up event in Tokyo in 2025, is located.
▶︎ A District Full of Trend Shops & Pop-Up Stores
In front of the station, you’ll find many trendy stores and limited-time pop-ups where you can enjoy the latest Korean trends while shopping.
⭐ 5 Famous & Essential Seongsu Spots!
First, here are the classic spots we recommend for first-time visitors to Seongsu.
All the spots introduced here are part of the BE LOCAL campaign.
Just by paying with your NAMANE Card, you can instantly receive 20% cashback!
(Cashback limit applies)
📍 Jayeondo Salt Bread | Bakery (자연도소금빵)
They use plenty of butter, and you can smell it just by passing in front of the store.
Only 4-piece sets are available, but they’re so good you’ll eat them instantly.
👉 First, purchase a 4-piece ticket from the vending machine on the right side of the store.
Then, line up in the queue on the left side of the store with your ticket.
It is always crowded with a long waiting line.
📍 Photo Objet Seongsu | Photo Studio (포토오브제 성수점)
📍 Seongsu Darak | Korean-Style Western Food (성수다락)
📍 Somunnan Seongsu Gamjatang | Gamjatang (소문난성수감자탕(주))
The portion sizes are generous — ideal for sharing with friends.
📍 Betong Seongsu | Bakery (베통 성수)
⭐ 5 Hidden Gem Spots in Seongsu
Here are spots we truly recommend — even if they require a short walk from the station, they’re absolutely worth it.
📍 COEO | Café
📍 ROOM TEMPERATURE | Café & Brunch
📍 MILS | Bakery & Café
📍 Podori | Wine & Dining
📍 DUMB SEOUL | Record Bar
🏁 Ending Note
Seongsu is full of hidden gems just a short walk away from the bustling station area.
However, it can be surprisingly difficult to find truly good shops on the spot.
As Seoul enters the colder season❄️,
warm up with delicious meals and desserts while enjoying your Seongsu exploration
🛒 How to Get a NAMANE Card
① Buy in Advance (Before Traveling to Korea)
② Buy Locally in Korea