Discovering Local Gems in Seoul — Seongsu & Myeong-dong
Every corner of Seoul tells its own story, with colors and moods that reflect the city’s unique rhythm.
The BE LOCAL CAMPAIGN aims to uncover such “local gems” and offer both Korean and international travelers deeper, more meaningful experiences.
In this post, we’re highlighting three special places in Seongsu-dong and Myeong-dong, each with its own story and charm.
The BE LOCAL CAMPAIGN, presented by NAMANE Card, the Korea Tourism Organization, and NAVER, offers a truly special experience — enjoy delicious food and activities, and get 20% cashback while you’re at it!
The campaign runs until December 15, 2025, so don’t miss out — make sure to enjoy your 20% cashback before it ends!
1. Nemone Café (Seongsu-dong)
📍 1F & B1, 6 Sangwon 2-gil, Seongdong-gu, Seoul (near Ttukseom Station Exit 5)
Just a short walk from Ttukseom Station, Nemone welcomes you with a cozy, European-style interior that feels like a hidden café in a quiet alleyway abroad.
The café is full of creative concepts and serves a delightful variety of cakes, drinks, shaved ice, and baked goods that are as unique as they are tasty.
Its signature menu item, the Fig Bingsu (shaved ice), looks almost too pretty to eat — a true feast for the eyes and the palate.
There are plenty of other great treats on the menu, so it’s definitely worth a visit!
You’ll also find charming handcrafted items and small accessories for sale, making it fun to browse while you enjoy your dessert.
2. Jayeondo Salt Bread (Seongsu-dong)
📍 1F, 56-1 Yeonmujang-gil, Seongdong-gu, Seoul (near Seongsu Station Exit 3)
In Korea, salt bread has become a national favorite — simple yet slightly salty, pairing perfectly with a good cup of coffee.
Located near Seongsu Station, Jayeondo Salt Bread in Seongsu lives up to its name as one of the most beloved salt bread spots in the area.
From the signboard to the warm wooden interior, everything exudes a natural, comforting vibe.
Inside, the staff are constantly baking, and the aroma of freshly baked bread fills the air — it’s irresistible.
Their breads are not only delicious but also wholesome and well-made.
If you ever find yourself in Seongsu-dong, this is a must-visit bakery you won’t regret stopping by.
3. Myeongdong Kyoja (Myeong-dong)
📍 29 Myeongdong 10-gil, Jung-gu, Seoul
A true institution in Myeong-dong — one of Seoul’s must-visit neighborhoods for any traveler — Myeongdong Kyoja has been loved by locals and visitors alike for decades.
The restaurant is famous for its rich, savory chicken broth kalguksu (hand-cut noodle soup) and its iconic garlic kimchi, which packs a punch with every bite.
Don’t miss their other specialties — spicy bibim noodles and steamed mandu (dumplings) — the perfect combination for a hearty, satisfying meal.
We hope you enjoyed this little tour of three local favorites in Seoul.
Stay tuned for our next post — we’ll be sharing more hidden gems that capture the true “Be Local” spirit of the city!
🪙How to get benefits with NAMANE!
- Check the BE LOCAL list on Naver Map 📱
- Visit your desired restaurant & experience spot🍝
- Pay with the NAMANE Card and get 20% cashback!💰
❗Only cards registered in the NAMANE app are eligible for benefits.
🍰Food & Beverage Benefits
K-Local Gourmet Trip 33 Selections X Centennial Stores X Local Restaurants.
Discover various K-Local restaurants in Seoul/Busan/Gyeongju and get cashback!
💄Experience Benefits
Various benefits to experience K-Culture are also prepared!
🗺️K-Local Food Trip 33
A food tourism guide curated by the Korea Tourism Organization, introducing regional specialties, seasonalingredients, and traditional liquor.
📌NOTICE
- The Dining & Experience Card Discount offers 20% off (up to 5,000 KRW).During the campaign period, both dining and experience benefits are limited to five times in each region.
- Gyeongbuk Tour Pass discounts are available from October 13 to December 11
- This promotion is exclusively for foreign visitors to Korea.
- Discount benefits are available under the following conditions:
*Foreign tourists visiting Korea (venues may request verification of passport or other ID)
* Users who have downloaded the NAVER MAP app
- Discount benefits may end without prior notice if the budget is exhausted early.
- For detailed information regarding discount benefits, please contact the Korea Tourism Organization’s “Tourism Hotline 1330"
* (Domestic calls) 1330 / (International calls) +82-2-1330
- Some merchants are not eligible for benefits.
Discovering Local Gems in Seoul — Seongsu & Myeong-dong
Every corner of Seoul tells its own story, with colors and moods that reflect the city’s unique rhythm.
The BE LOCAL CAMPAIGN aims to uncover such “local gems” and offer both Korean and international travelers deeper, more meaningful experiences.
In this post, we’re highlighting three special places in Seongsu-dong and Myeong-dong, each with its own story and charm.
The BE LOCAL CAMPAIGN, presented by NAMANE Card, the Korea Tourism Organization, and NAVER, offers a truly special experience — enjoy delicious food and activities, and get 20% cashback while you’re at it!
The campaign runs until December 15, 2025, so don’t miss out — make sure to enjoy your 20% cashback before it ends!
1. Nemone Café (Seongsu-dong)
📍 1F & B1, 6 Sangwon 2-gil, Seongdong-gu, Seoul (near Ttukseom Station Exit 5)
Just a short walk from Ttukseom Station, Nemone welcomes you with a cozy, European-style interior that feels like a hidden café in a quiet alleyway abroad.
The café is full of creative concepts and serves a delightful variety of cakes, drinks, shaved ice, and baked goods that are as unique as they are tasty.
Its signature menu item, the Fig Bingsu (shaved ice), looks almost too pretty to eat — a true feast for the eyes and the palate.
There are plenty of other great treats on the menu, so it’s definitely worth a visit!
You’ll also find charming handcrafted items and small accessories for sale, making it fun to browse while you enjoy your dessert.
2. Jayeondo Salt Bread (Seongsu-dong)
📍 1F, 56-1 Yeonmujang-gil, Seongdong-gu, Seoul (near Seongsu Station Exit 3)
In Korea, salt bread has become a national favorite — simple yet slightly salty, pairing perfectly with a good cup of coffee.
Located near Seongsu Station, Jayeondo Salt Bread in Seongsu lives up to its name as one of the most beloved salt bread spots in the area.
From the signboard to the warm wooden interior, everything exudes a natural, comforting vibe.
Inside, the staff are constantly baking, and the aroma of freshly baked bread fills the air — it’s irresistible.
Their breads are not only delicious but also wholesome and well-made.
If you ever find yourself in Seongsu-dong, this is a must-visit bakery you won’t regret stopping by.
3. Myeongdong Kyoja (Myeong-dong)
📍 29 Myeongdong 10-gil, Jung-gu, Seoul
A true institution in Myeong-dong — one of Seoul’s must-visit neighborhoods for any traveler — Myeongdong Kyoja has been loved by locals and visitors alike for decades.
The restaurant is famous for its rich, savory chicken broth kalguksu (hand-cut noodle soup) and its iconic garlic kimchi, which packs a punch with every bite.
Don’t miss their other specialties — spicy bibim noodles and steamed mandu (dumplings) — the perfect combination for a hearty, satisfying meal.
We hope you enjoyed this little tour of three local favorites in Seoul.
Stay tuned for our next post — we’ll be sharing more hidden gems that capture the true “Be Local” spirit of the city!
🪙How to get benefits with NAMANE!
❗Only cards registered in the NAMANE app are eligible for benefits.
🍰Food & Beverage Benefits
K-Local Gourmet Trip 33 Selections X Centennial Stores X Local Restaurants.
Discover various K-Local restaurants in Seoul/Busan/Gyeongju and get cashback!
💄Experience Benefits
Various benefits to experience K-Culture are also prepared!
🗺️K-Local Food Trip 33
A food tourism guide curated by the Korea Tourism Organization, introducing regional specialties, seasonalingredients, and traditional liquor.
📌NOTICE
- The Dining & Experience Card Discount offers 20% off (up to 5,000 KRW).During the campaign period, both dining and experience benefits are limited to five times in each region.
- Gyeongbuk Tour Pass discounts are available from October 13 to December 11
- This promotion is exclusively for foreign visitors to Korea.
- Discount benefits are available under the following conditions:
*Foreign tourists visiting Korea (venues may request verification of passport or other ID)
* Users who have downloaded the NAVER MAP app
- Discount benefits may end without prior notice if the budget is exhausted early.
- For detailed information regarding discount benefits, please contact the Korea Tourism Organization’s “Tourism Hotline 1330"
* (Domestic calls) 1330 / (International calls) +82-2-1330
- Some merchants are not eligible for benefits.