Save More with Discounted Payments!
Planning a trip to Korea and looking for ways to make it more affordable?
We’ve got great news for you! Introducing the “BE LOCAL” Campaign, a limited-time event that lets you earn cashback while enjoying shopping, dining, and sightseeing in Korea ✨
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What is “BE LOCAL”?
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“BE LOCAL” is a campaign jointly organized by the Korea Tourism Organization and NAVER Map.
During the campaign period (September 17 – December 15, 2025), you can receive up to 20% cashback when paying at participating stores.
- Maximum cashback: 5,000 KRW
- Discounts and benefits may end early without prior notice.
- Official website: BE LOCAL – VISIT KOREA
(Source: VISIT KOREA, Korea Tourism Organization)
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How to Claim the Benefits – Easy 3 Steps!
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0️⃣ Download the NAVER MAP App
First, download NAVER MAP, an essential app for traveling in Korea. It’s perfect for navigating local spots and finding nearby attractions.
1️⃣ Check the “BE LOCAL” List in NAVER MAP
Open the NAVER MAP app and tap the “BE LOCAL” section to browse participating stores.
You’ll find a variety of categories including restaurants, experiences, and sightseeing spots.
2️⃣ Visit the Participating Stores
Many “BE LOCAL” stores are located in unique areas you might not visit otherwise, making it a great chance to discover hidden gems!
Easily check reviews and directions via NAVER MAP, then head out to enjoy!
👉 [See the list of BE LOCAL stores]
3️⃣ Pay with Your NAMANE Card and Enjoy Cashback!
At participating stores, be sure to pay with your NAMANE Card to receive the cashback.
⚠️ Cashback applies only when payments are made with your registered NAMANE Card.
When using the NAMANE Card registered in your NAMANE app, the reward is automatically applied.
━━━━━━━━━━━━━━━━━━━━━━━━━━
Before You Go – What to Prepare in Advance
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To receive discounts smoothly in Korea, make sure to link your NAMANE Card with the NAMANE App beforehand.
Once registered, you can use it just like you do in your home country – easy, cashless payments anywhere.
Your transaction history can also be checked conveniently within the app.
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5 Must-Visit “BE LOCAL” Spots
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1️⃣ Myeongdong Dakhanmari Main Branch
A famous restaurant where you can enjoy Korea’s classic chicken hot pot dish, Dakhanmari!
The broth, made by simmering a whole chicken, is rich in collagen — perfect for relieving travel fatigue.
It includes noodles, rice cakes, and ginseng, and it’s highly recommended to finish by adding hand-cut noodles.
Open until midnight (24:00), making it a convenient spot for dinner after sightseeing or shopping.
🏷️ 3-5, Myeong-dong 2-ga, Jung-gu, Seoul
🚃 Subway Line 4, Myeong-dong Station, Exit 8 – 4-minute walk 
2️⃣ Namsan Cable Car
A popular spot for enjoying Seoul’s breathtaking views.
The boarding station is just an 8-minute walk from Myeong-dong Station Exit 4, offering easy access.
From the cable car, you can see N Seoul Tower up close and experience romantic cityscapes both day and night.
Operating hours: 10:00 AM – 11:00 PM, perfect for sightseeing or night photography.
🏷️ San 1-19, Hoehyeon-dong 1-ga, Jung-gu, Seoul
🚃 Subway Line 4, Myeong-dong Station, Exit 4 – 8-minute walk 
3️⃣ Myeongdong Kyoja Main Branch
Established in 1966, this long-loved restaurant is famous for its Kalguksu (handmade noodle soup) and dumplings.
The signature Kalguksu features a rich, savory broth that pairs perfectly with their spicy kimchi.
Their dumplings and mixed noodles are also popular choices.
🏷️ 29, Myeongdong 10-gil, Jung-gu, Seoul
🚃 Subway Line 4, Myeong-dong Station, Exit 8 – 3-minute walk
4️⃣ EQL Seongsu Store
A trendsetting select shop that gathers Korea’s latest fashion, interior, and lifestyle brands.
The first floor features a café-connected store, while the second floor hosts limited-time pop-up events.
You can discover popular Korean designer labels and unique local brands all in one place — a must-visit for fashion lovers and the MZ generation.
🏷️ 273-13, Seongsu-dong 2-ga, Seongdong-gu, Seoul
🚃 Subway Line 2, Seongsu Station, Exit 3 – 8-minute walk
🕒 Hours: 11:00 AM – 8:00 PM
5️⃣ Yeoncheon Yeonhwa Cheongdam Branch
A premium Korean BBQ restaurant in Cheongdam-dong, Gangnam, specializing in Hanwoo (Korean beef).
Their Yukhoe Bibimbap (beef tartare rice bowl) and Galbitang (short rib soup) are highly recommended.
Open 24 hours a day, it’s a popular spot frequently featured on famous Korean food programs and visited by many celebrities.
🏷️ 3, Dosan-daero 90-gil, Gangnam-gu, Seoul
🚃 Subway Line 7, Cheongdam Station, Exit 9 – 8-minute walk
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Make Your Korea Trip Easier and Smarter with NAMANE Card!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Combine the BE LOCAL campaign with NAMANE Card for a smarter, more affordable trip.
If you love saving money while traveling, this combo is made for you! 💳✈️
⚠️ Notes
- Discounts are available only to foreign tourists visiting Korea (you may be asked to show your passport).
- NAVER MAP app download is required.
- Dining and experience discounts are 20% (up to 5,000 KRW) per payment.
- Each category (dining/experience) can be used up to 5 times per region during the campaign.
- In Seoul, the maximum discount for dining is 3,000 KRW.
Campaign benefits may end early without prior notice.
Be sure to stay updated for the latest information — and enjoy a smooth, cashless, and rewarding travel experience across Korea with NAMANE Card!
🛒 How to Get a NAMANE Card
① Buy in Advance (Before Traveling to Korea)
② Buy Locally in Korea
Save More with Discounted Payments!
Planning a trip to Korea and looking for ways to make it more affordable?
We’ve got great news for you! Introducing the “BE LOCAL” Campaign, a limited-time event that lets you earn cashback while enjoying shopping, dining, and sightseeing in Korea ✨
━━━━━━━━━━━━━━
What is “BE LOCAL”?
━━━━━━━━━━━━━━
“BE LOCAL” is a campaign jointly organized by the Korea Tourism Organization and NAVER Map.
During the campaign period (September 17 – December 15, 2025), you can receive up to 20% cashback when paying at participating stores.
(Source: VISIT KOREA, Korea Tourism Organization)
━━━━━━━━━━━━━━━━━━━━━━━━
How to Claim the Benefits – Easy 3 Steps!
━━━━━━━━━━━━━━━━━━━━━━━━
0️⃣ Download the NAVER MAP App
First, download NAVER MAP, an essential app for traveling in Korea. It’s perfect for navigating local spots and finding nearby attractions.
1️⃣ Check the “BE LOCAL” List in NAVER MAP
Open the NAVER MAP app and tap the “BE LOCAL” section to browse participating stores.
You’ll find a variety of categories including restaurants, experiences, and sightseeing spots.
2️⃣ Visit the Participating Stores
Many “BE LOCAL” stores are located in unique areas you might not visit otherwise, making it a great chance to discover hidden gems!
Easily check reviews and directions via NAVER MAP, then head out to enjoy!
👉 [See the list of BE LOCAL stores]
3️⃣ Pay with Your NAMANE Card and Enjoy Cashback!
At participating stores, be sure to pay with your NAMANE Card to receive the cashback.
⚠️ Cashback applies only when payments are made with your registered NAMANE Card.
When using the NAMANE Card registered in your NAMANE app, the reward is automatically applied.
━━━━━━━━━━━━━━━━━━━━━━━━━━
Before You Go – What to Prepare in Advance
━━━━━━━━━━━━━━━━━━━━━━━━━━
To receive discounts smoothly in Korea, make sure to link your NAMANE Card with the NAMANE App beforehand.
Once registered, you can use it just like you do in your home country – easy, cashless payments anywhere.
Your transaction history can also be checked conveniently within the app.
━━━━━━━━━━━━━━━━━━
5 Must-Visit “BE LOCAL” Spots
━━━━━━━━━━━━━━━━━━
1️⃣ Myeongdong Dakhanmari Main Branch
A famous restaurant where you can enjoy Korea’s classic chicken hot pot dish, Dakhanmari!
The broth, made by simmering a whole chicken, is rich in collagen — perfect for relieving travel fatigue.
It includes noodles, rice cakes, and ginseng, and it’s highly recommended to finish by adding hand-cut noodles.
Open until midnight (24:00), making it a convenient spot for dinner after sightseeing or shopping.
🏷️ 3-5, Myeong-dong 2-ga, Jung-gu, Seoul
🚃 Subway Line 4, Myeong-dong Station, Exit 8 – 4-minute walk
2️⃣ Namsan Cable Car
A popular spot for enjoying Seoul’s breathtaking views.
The boarding station is just an 8-minute walk from Myeong-dong Station Exit 4, offering easy access.
From the cable car, you can see N Seoul Tower up close and experience romantic cityscapes both day and night.
Operating hours: 10:00 AM – 11:00 PM, perfect for sightseeing or night photography.
🏷️ San 1-19, Hoehyeon-dong 1-ga, Jung-gu, Seoul
🚃 Subway Line 4, Myeong-dong Station, Exit 4 – 8-minute walk
3️⃣ Myeongdong Kyoja Main Branch
Established in 1966, this long-loved restaurant is famous for its Kalguksu (handmade noodle soup) and dumplings.
The signature Kalguksu features a rich, savory broth that pairs perfectly with their spicy kimchi.
Their dumplings and mixed noodles are also popular choices.
🏷️ 29, Myeongdong 10-gil, Jung-gu, Seoul
🚃 Subway Line 4, Myeong-dong Station, Exit 8 – 3-minute walk
4️⃣ EQL Seongsu Store
A trendsetting select shop that gathers Korea’s latest fashion, interior, and lifestyle brands.
The first floor features a café-connected store, while the second floor hosts limited-time pop-up events.
You can discover popular Korean designer labels and unique local brands all in one place — a must-visit for fashion lovers and the MZ generation.
🏷️ 273-13, Seongsu-dong 2-ga, Seongdong-gu, Seoul
🚃 Subway Line 2, Seongsu Station, Exit 3 – 8-minute walk
🕒 Hours: 11:00 AM – 8:00 PM
5️⃣ Yeoncheon Yeonhwa Cheongdam Branch
A premium Korean BBQ restaurant in Cheongdam-dong, Gangnam, specializing in Hanwoo (Korean beef).
Their Yukhoe Bibimbap (beef tartare rice bowl) and Galbitang (short rib soup) are highly recommended.
Open 24 hours a day, it’s a popular spot frequently featured on famous Korean food programs and visited by many celebrities.
🏷️ 3, Dosan-daero 90-gil, Gangnam-gu, Seoul
🚃 Subway Line 7, Cheongdam Station, Exit 9 – 8-minute walk
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Make Your Korea Trip Easier and Smarter with NAMANE Card!
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Combine the BE LOCAL campaign with NAMANE Card for a smarter, more affordable trip.
If you love saving money while traveling, this combo is made for you! 💳✈️
⚠️ Notes
Campaign benefits may end early without prior notice.
Be sure to stay updated for the latest information — and enjoy a smooth, cashless, and rewarding travel experience across Korea with NAMANE Card!
🛒 How to Get a NAMANE Card
① Buy in Advance (Before Traveling to Korea)
② Buy Locally in Korea